Journal of a Sabbatical

things the way they are

May 6, 1997




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why clothes are ugly this year

My friend Kate provided this explanation for the ugly clothes phenomenon I described in my April 22 entry:

 

Want to know the history behind the weird clothes colors? It's a form of enforced spring cleaning of our clothes closets by the massed produced section of the clothing industry. About 25-30 years ago someone did a study about colors. They found, not surprisingly, that people like, particular color groupings. Especially, people are divided, the inclusion or exclusion of yellow. So there are primary people who like red, blue, green. And there are other people who like chartreuse, fuchsia, aqua, etc..

Now, here's the tricky part, you remove all complimentary groupings and have only bizarre mixes of both yellow inclusions and non-yellow exclusions. The people are in a quandary, there is nothing they really like; but then again, there is nothing they really dislike so intensely that they will go naked. So, the people eventually run out of clothes and have to buy something and end up buying the bizarre mixes. In the stores they are happy, because these clothes do contain the favorite yellow preference. Then, after they get home, they tend not to like what they bought as it contains the less favored yellow preference. These mixed clothes get thrown out fairly quickly.

The ideal result for the clothing industry, is that we end up clearing our closets about every 5 years and starting over.

This is also the logic behind the long skirt vs. short skirt/pants debacle. Most ordinary women, from behind, by Barbie standards, in short skirts and pants, look questionable. Except short women who, by Barbie standards, look questionable in general. So the short/skirt pants periods are clean the wardrobe times of our lives.

You may ask how do I know this? Well in these times of mass production the most important people in the clothing industry is currently the mechanical engineer who designs the clothes that can most easily be mass produced and the machines which do the mass production.

I forget the names, but the inventor of the mini-skirt (Bill Blass???) and the most famous of the 1950's super full skirt designers ( ala Lucille Ball and Mamie Eisenhower), were both Mechanical Engineers.

[my response] May I quote your treatise on why the clothes colors are so ugly in my journal?

yes you may quote my treatise. it may not be totally accurate, but it is what they taught us.

Did I include the bit about standardized hangers? The reason we need shoulder pads it that the std hanger width is 2" wider than a women's size 8. Therefore, in order to put size 8 women's clothes on hangers as well as on women, we need shoulder pads to make the women look acceptable in clothes which are 2 big. (get it? 2=too, it's a joke).

I don't know if you remember,because you worked in a child's store, but there used to be hangers for men and hangers for women. [Me: I don't remember that - at the kiddie clothes store most of the stuff was not on hangers to begin with. I remember putting together layettes for boys and for girls though - different colors.]

 

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